https://www.za-zu.com/blog/playbook#iii-writing-great-emails
Claim: The perspective you have.
Outbound emailing is the only way to get recruited in todays hyper competitive job market. Outbound emailing is a numbers game, automating this mundane process makes recruiting faster and much easier.
Warrants: Logic explaining why that perspective is valid
Online job boards have made applying way too easy and differentiation with just a resume is impossible. It’s a rat race of who has the best of the best resumes.
Evidence: Credible data backing up the claim.
Microsoft's newest hiring round had 30 spots with 100,000 applicants. That’s a 0.03% of getting that job. With cold emailing, I’ve completely slipped past even the interview process for jobs and gotten summer internships just from knowing the right people at a company to cold email and set up calls with.
Impact: Why the claim matters to your prospect.
You can recruit into a job much easier and faster.
(words that can be spintaxed)