Negotiation Plan Draft

From Never Split The Difference

Clearly defined goal

80k salary, 10% equity, 2 year vesting, 1 year cliff

Facts that have led up to the negotiation

• Parallel Distribution is a full time 3 person team
  • They started less than two years ago with just Peter
  • Then Max was added on 6 months ago
  • And Adam was added on 2 months ago
• They have a B2B business model with high pay monthly
• They only recently became profitable
• Their biggest risk right now is the banning of tiktok or the potential high churn of their current customers
• They have extremely high potential to grow and scale revenue
• They have a 3 department setup with sales, creative, and software

Lay of the land

• Why are you here What do you want?
  • To find out what it’s like to work at a startup. To build cool shit. To make money. To have responsibility with real life profits. To have decision making power.
• What do they want!? Why?
  • They want to have an IPO or exit event that makes them millionaires.
  • Ideally they want to keep as much equity and profits as possible.
  • But in order to do that they realized they need more talent and more work power.
  • So they are ok with giving up some equity in the short run in order to maximize gains in the long run

Accusation Audit Sound Bytes

It seems like you’re reluctant to give out equity.

It seems like you value talent.